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BIARA as a Brand caters to the popular lingerie segment of Indian Market with "Support", "Comfort" and "Fashion" being its key underlying factors.

In today's world, the lingerie sector is predominantly occupied with various brands catering to the basic needs of women without giving any added benefit. This leaves them looking for fashion lingerie at affordable prices. BIARA aims at satisfying this market segment by providing a mix of basic support and fashion in a good balance, thereby giving its customers a great product at a great price.

Today's women is Independent and has different needs for different moods and occasions. Understanding and keeping these needs in mind along with other factors like age, colour and support, BIARA offers dedicated "Range segments" which clearly define and meet her requirements, fashion needs and body morphology.

Presenting you BIARA - dedicated to today’s Women..

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